London Ski & Snowboard Festival Postponed
We have announced today that the London Ski and Snowboard Festival 2021 will be postponed until 2022. Due to be held in Evolution London from 28th – 31st October 2021, the festival was set to transport guests to the mountains for 4 unforgettable days of snow sports fun and an electric après atmosphere.
Postponed Until 2022
Unfortunately, despite promising commitments from exhibitors and some of the industry’s leading brands, the impact of the extension of covid restrictions and uncertainty surrounding travel over the coming months means that we have taken the decision to postpone until October 2022.
Though disappointing for the industry, we are undeterred confirming the new dates of 27th – 30th October 2022. Greg Lawson, CEO of Smart Group comments ‘No one would have been prouder to have held the festival this October than me, but regrettably due to the continued uncertainty especially around travel restrictions that has been felt by many of our international exhibitors, we have sought their advice and believe the best decision is to postpone. We are grateful for the support of our partners in making this decision, and are energised to deliver an even better festival in 2022.’
Trevor De Villiers, CEO of Norway – Home of Skiing, an early supporter of the festival comments, ‘As a very passionate member of the ski festival, I am in total agreement of this postponement. Following the governments further delay to the so-called freedom, it’s clear that no business within the travel industry at this stage has the confidence in spending vast sums of money towards the short-term future. We can only commit to any major financial projects once we are guaranteed they can actually take place. My support further goes to Smart as festival organiser, who cannot be expected to outlay vast sums of money in the hope that the event is able to take place. Delaying this show until next year, gives us all a good opportunity to take stock and join forces again in 2022 – Norway will 100% be participating in this critical industry event.’
With a line up already of host Chemmy Alcott, DJ BBQ, Warren Smith, Team GB and more, combined with an alpine street food market, 140ft ski jump, practice slope, alongside some of the biggest names exhibiting including Norway, Tirol, Crystal, Inghams and Planks, 2022 will no doubt be an event to remember.